Sure, social media seems great for establishing a brand presence and connecting with community—but can it actually translate into sales? The answer is yes, especially if you follow a few key directives. Take Instagram, for example: The picture-driven platform has … Continue reading
With everyone sharing their lives on social media, nothing’s private anymore—right? That’s not actually the case when it comes to the rule of law. In fact, there’s no universally accepted standard for what is and isn’t private for social media … Continue reading
You work for your social media posts, but how hard do your social media posts work for you? If you’re doing it right, social media should be earning its keep by promoting your business. One of the ways to do … Continue reading
Have you ever committed a social media faux pas? It’s important to try to get everything right, of course, but it’s also important to pay attention to common mistakes so that you can catch them or remedy them as soon … Continue reading
If you use multiple social media platforms for personal use, you probably have different goals for different programs, and you share different information from one to another. The same is true for social media platforms used for business: What you share … Continue reading
Social media is great, right? For a business it can cement customer loyalty and lead to new sales, as well as viral (and free) press. What’s not so great about social media, however, is the time it takes to maintain and update … Continue reading
There are lots of ways for a company to get to know you. Traditional resumes still have a place in the workforce, as do established electronic communication methods such as e-mail. But social media continues to carve out an essential path for … Continue reading