Building a successful Internet marketing campaign involves more than simply setting up a website and hoping customers visit. There’s a complicated process that happens behind the scenes to drive visitors to a site to capture and convert them. That process … Continue reading
If you have been in the marketing or online business for a while, then you already know the crucial role that content plays in your field. The laborious and intricate process of creating and marketing content does not only entertain, … Continue reading
Having your kids have their own smart devices has tremendous advantages. You can help keep track of them and get in touch with them when you need to. Kids can use those devices to do research for school, too. But … Continue reading
Some individuals have very serious reservations towards uploading their resumes on social media platforms. And, their reasons too are legitimate. Firstly, there are privacy issues involved, which means all your contact details are open to public, and anyone can download, … Continue reading
Sure, social media seems great for establishing a brand presence and connecting with community—but can it actually translate into sales? The answer is yes, especially if you follow a few key directives. Take Instagram, for example: The picture-driven platform has … Continue reading
With everyone sharing their lives on social media, nothing’s private anymore—right? That’s not actually the case when it comes to the rule of law. In fact, there’s no universally accepted standard for what is and isn’t private for social media … Continue reading
You work for your social media posts, but how hard do your social media posts work for you? If you’re doing it right, social media should be earning its keep by promoting your business. One of the ways to do that is to encourage everyone—employees and customers—to speak for and about you. Of course, that means you have to monitor their online interactions, but that can help you… Continue reading
Have you ever committed a social media faux pas? It’s important to try to get everything right, of course, but it’s also important to pay attention to common mistakes so that you can catch them or remedy them as soon as possible. Incorrect spellings and mis-use of hashtags instead of mentions are two big examples. But what happens when those mistakes happen after normal business hours? Continue reading
If you use multiple social media platforms for personal use, you probably have different goals for different programs, and you share different information from one to another. The same is true for social media platforms used for business: What you share on your business’s Facebook page may not be the same as what you share on Twitter or LinkedIn—or any number of other sites. Continue reading
Social media is great, right? For a business it can cement customer loyalty and lead to new sales, as well as viral (and free) press. What’s not so great about social media, however, is the time it takes to maintain and update the various platforms. That’s where automation of social media tasks becomes a must-do—for a corporation with 500 employees or a business with just 1. Continue reading